“While the pandemic has certainly hurt the majority of small businesses, it has also pushed many to be more innovative by looking for new revenue streams and ways to reach customers,” said Kimberly A. Eddleston, a professor of entrepreneurship and innovation at Northeastern University.
And I had this aha moment — it was women over 50 saying they wanted to do their own thing. They wanted to live their own life. They were feeling invisible, instead of invincible.
“Small-business owners and even those with a side gig may benefit from a small-business credit card,” says Gerri Detweiler, education director for Nav, which supplies free credit research and tools for small-business owners. “It can help them keep track of spending and make tax-time easier.” And, Detweiler added, the cards often offer lucrative rewards.
It’s the conversations with the founders. It is the mentoring. It’s the tough love. That’s where I get my joy and my energy.
“As an entrepreneur, your most valuable resources are your time and attention. It’s best to save your time and attention for activities that are really central to your value proposition,” says Daniel Forbes, an associate professor at the Carlson School of Management University of Minnesota
“An intergenerational team brings more diversity in thoughts and strengths that can help a small business reach a larger audience more effectively,” says Kimberly A. Eddleston, a Northeastern University entrepreneurship professor and a senior editor on the EIX Editorial Board of the Schulze School of Entrepreneurship at the University of St. Thomas in Minneapolis.
“In the initial stages of entrepreneurship, it’s imperative [to have a support group] because that’s a period full of unknowns, self-doubt and in many unfortunate cases, loneliness,” Nathalie Molina Niño, author of “Leapfrog: The New Revolution for Women Entrepreneurs” and chief executive of O³, a privately held investment company, told me.
“Navigating uncertainty during this pandemic and the associated political and economic landscape is the biggest challenge for any entrepreneur,” said Sanyin Siang, executive director of the Fuqua/Coach K Leadership and Ethics Center at Duke University and author of “The Launch Book: Motivational Stories to Launch Your Idea, Business or Next Career.” “The motivator is a deep belief in the idea.”
“A lot of people are afraid that a home office deduction is inviting an audit,” said Mark Luscombe, principal federal tax analyst at Wolters Kluwer Tax & Accounting in Chicago. “My view on that is if you are entitled to the deduction you should claim it, as long as you follow the rules.”