The New York Times
“Navigating uncertainty during this pandemic and the associated political and economic landscape is the biggest challenge for any entrepreneur,” said Sanyin Siang, executive director of the Fuqua/Coach K Leadership and Ethics Center at Duke University and author of “The Launch Book: Motivational Stories to Launch Your Idea, Business or Next Career.” “The motivator is a deep belief in the idea.”
I decided in my later years it was not going to be turn out the lights and devote myself to playing 24/7. I’ve come to see this evolving stage of life like a portfolio, and I now have the freedom and self-awareness to change and reprioritize my mix of activities. I view it as having a better balance between quality time with my family, work, play, continued learning and volunteering.
I’m hanging in there,” Ms. Burns said. “I’m still in a revenue hole, though, for 2020 as compared to last year — about a 30 percent year-over-year drop. Coronavirus cases are surging in Ohio right now, so I am unsure how it will play out — we’ll see.”
While the coronavirus pandemic is causing many older workers who have lost jobs, or who have been offered early retirement severance packages, to decide to leave the work force, others are shifting to entrepreneurship.
“The Embodied Labs technology puts you into the shoes of the patient and you also see what the disease is going to look like over time,” said Mary Furlong, a consultant on health care and longevity marketing. “It’s not just a science project; it is a viable market,” she said.
The theory: To deal effectively with change, it helps to be engaged in changing yourself. “One of the things that makes us resilient is that when we see a challenge, and when we face a struggle, we engage with it, rather than shut down,” said Simon Sinek, author of “The Infinite Game” and “Start With Why.”
If anything, those naysayers, who resented the lifting of the ban on female jockeys, made Ms. Crump want to be a jockey even more. “That’s what happens when you’re told you can’t,” she said.
“Without my employees, I can’t be where I am today,” she said. “I need them. I can’t betray them. In the long run, they will be there for me.”
It is possible for small businesses to come out even stronger, said Scott Shigeoka, an entrepreneurship coach. “There will be small operators like Iwi Fresh that walk away from this time with a more diverse customer base, stronger business model, new partnerships and resilience to future crises or pandemics.”