It’s not that things are happening that weren’t happening before. It is that everything that was beginning to build pre-COVID is now accelerated 100-fold.
It is possible for small businesses to come out even stronger, said Scott Shigeoka, an entrepreneurship coach. “There will be small operators like Iwi Fresh that walk away from this time with a more diverse customer base, stronger business model, new partnerships and resilience to future crises or pandemics.”
For a small business trying to stay afloat during the shock of the coronavirus, every little bit of financial aid can have a bearing on their future.
“No question or issue is too big or too small,” Rebecca Wiggins, AFCPE’s executive director, says. “People can come if they just have questions, want to finally get some assistance to make a realistic budget or if they are really struggling and don’t know where to even start.”
When something catastrophic like this happens, it’s human nature to take stock of the how fleeting and precious life can be, particularly when you have reached a certain age. We pause and ponder, is this really what it’s all about?