
When It’s Not a Terrible Time For Small Business
“Navigating uncertainty during this pandemic and the associated political and economic landscape is the biggest challenge for any entrepreneur,” said Sanyin Siang, executive director of the Fuqua/Coach K Leadership and Ethics Center at Duke University and author of “The Launch Book: Motivational Stories to Launch Your Idea, Business or Next Career.” “The motivator is a deep belief in the idea.”

For Small-Business Owners, Where To Look For Resources
I’m hanging in there,” Ms. Burns said. “I’m still in a revenue hole, though, for 2020 as compared to last year — about a 30 percent year-over-year drop. Coronavirus cases are surging in Ohio right now, so I am unsure how it will play out — we’ll see.”

Keeping a Dream Alive During the Pandemic
“Without my employees, I can’t be where I am today,” she said. “I need them. I can’t betray them. In the long run, they will be there for me.”

From Family Recipes to Whole Foods to ‘Survival Mode’
It is possible for small businesses to come out even stronger, said Scott Shigeoka, an entrepreneurship coach. “There will be small operators like Iwi Fresh that walk away from this time with a more diverse customer base, stronger business model, new partnerships and resilience to future crises or pandemics.”

Here’s Where the Money is for Small Businesses
For a small business trying to stay afloat during the shock of the coronavirus, every little bit of financial aid can have a bearing on their future.

Women Are Taking Over Small Business
Women are starting businesses out of necessity, because they can’t find decent jobs, or are unemployed, according to Amex. Some are launching their own businesses because workforce rules aren’t flexible to adapt to their caregiving duties for aging relatives or children, or they want more power over their working lives.

Advice on Starting Your Own Business
“If it’s something you’re passionate about, find a way to start testing it and doing it, even if it’s on a really small scale,” Ms. Miller said.