You’ve got a smartphone, tablet and active Twitter account? This story is not for you. But if you’re a boomer job seeker or someone who just wants to stay connected to their career—and you’re feeling just a twinge of tech fear or uncertainty—read on.
First, find comfort in knowing that you’re not alone.
Fully 55% of boomers—the generation that counts among its members Steve Jobs and Bill Gates—said they don’t use the Internet when not at home or work, according to a November 2012 survey by consulting firm Deloitte of more than 2,100 U.S. consumers. (The survey defines boomers as those born 1947 through 1965.)
This result seemed to surprise the Deloitte researchers, who wrote in their report: “Are boomers really not accessing the Internet while mobile, or are they just not aware that many apps require mobile connectivity?”
Why can’t people spell on Twitter?
A new study by social media marketing firm Brandwatch found some discrepancies between how people communicate on social networks. Twitter, in particular, took liberties with spelling.
The survey also found that among people who own a cellphone, 71% of boomers and 90% of those born 1947 said they value their phone most for making calls.
“You have absolutely got to have an online profile and an online footprint,” said Kerry Hannon, a Washington-based career expert and author of “Great Jobs for Everyone 50+.”
“Everyone seems to understand that they need to do these things, but there is still a keeping-it-at-arm’s-length wariness,” she said.
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