{"id":7042,"date":"2018-08-19T06:55:43","date_gmt":"2018-08-19T10:55:43","guid":{"rendered":"https:\/\/kerryhannon.com\/?p=7042"},"modified":"2018-08-19T06:55:43","modified_gmt":"2018-08-19T10:55:43","slug":"heres-what-women-want-in-a-financial-adviser","status":"publish","type":"post","link":"https:\/\/kerryhannon.com\/?p=7042","title":{"rendered":"Here&#8217;s What Women Want in a Financial Adviser"},"content":{"rendered":"<table>\n<tbody>\n<tr>\n<td colspan=\"1\" rowspan=\"1\">\n<table>\n<tbody>\n<tr>\n<td class=\"padding-right\" colspan=\"2\" rowspan=\"1\">\n<div class=\"algorithm-container\" data-post-id=\"244364\" data-content=\"post\" data-type=\"post\">\n<div class=\"algorithm-container\" data-post-id=\"244364\" data-content=\"post\" data-type=\"post\">\n<div class=\"post-article\">\n<article class=\"post-244364 post type-post status-publish format-standard has-post-thumbnail hentry category-estate-planning category-saving-and-investing tag-financial-adviser tag-financial-advisers tag-women-and-money writer-kerry-hannon sumome-article\">\n<div class=\"sumome-share-client-wrapper sumome-share-client-wrapper-left sumome-share-client-counts sumome-share-client-light sumome-share-client-small\">\n<div class=\"sumome-share-client sumome-share-client-header-left-article sumome-share-client-counts sumome-share-client-light sumome-share-client-small\" data-sumome-share-pos=\"hla\"><a href=\"https:\/\/kerryhannon.com\/?attachment_id=7035\" rel=\"attachment wp-att-7035\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"7035\" data-permalink=\"https:\/\/kerryhannon.com\/?attachment_id=7035\" data-orig-file=\"https:\/\/i0.wp.com\/kerryhannon.com\/wp-content\/uploads\/2018\/08\/download-1-1-150x135.jpeg?fit=150%2C135&amp;ssl=1\" data-orig-size=\"150,135\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"download-1-1-150&#215;135\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/kerryhannon.com\/wp-content\/uploads\/2018\/08\/download-1-1-150x135.jpeg?fit=150%2C135&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/kerryhannon.com\/wp-content\/uploads\/2018\/08\/download-1-1-150x135.jpeg?fit=150%2C135&amp;ssl=1\" class=\"alignleft wp-image-7035 size-thumbnail\" src=\"https:\/\/i0.wp.com\/kerryhannon.com\/wp-content\/uploads\/2018\/08\/download-1-1-150x135-150x135.jpeg?resize=150%2C135&#038;ssl=1\" alt=\"\" width=\"150\" height=\"135\" \/><\/a>Shortly after we got married, my husband set up an appointment with his financial adviser for us to discuss the blending of our financial lives. It was an eye-opener. His adviser barely made eye contact with me after the initial introduction and addressed all his remarks to my husband. Bristling and insulted, I pledged never to send a dime of my money his way. I kept my vow.<\/div>\n<\/div>\n<div class=\"entry-content resizable\">\n<div class=\"main-post-content no-margin-first-paragraph\">\n<figure class=\"wp-caption alignleft\">\n<p><figure id=\"attachment_244367\" aria-describedby=\"caption-attachment-244367\" style=\"width: 200px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/i0.wp.com\/www.nextavenue.org\/wp-content\/uploads\/2018\/05\/MaddyDychtwald.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-244367 size-medium\" src=\"https:\/\/i0.wp.com\/www.nextavenue.org\/wp-content\/uploads\/2018\/05\/MaddyDychtwald-200x300.jpg?resize=200%2C300&#038;ssl=1\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" srcset=\"https:\/\/www.nextavenue.org\/wp-content\/uploads\/2018\/05\/MaddyDychtwald-200x300.jpg 200w, https:\/\/www.nextavenue.org\/wp-content\/uploads\/2018\/05\/MaddyDychtwald-93x140.jpg 93w, https:\/\/www.nextavenue.org\/wp-content\/uploads\/2018\/05\/MaddyDychtwald-500x750.jpg 500w, https:\/\/www.nextavenue.org\/wp-content\/uploads\/2018\/05\/MaddyDychtwald.jpg 576w\" alt=\"\" width=\"200\" height=\"300\" \/><\/a><figcaption id=\"caption-attachment-244367\" class=\"wp-caption-text\">Maddy Dychtwald<\/figcaption><\/figure><figcaption class=\"wp-caption-text\"><\/figcaption><\/figure>\n<p>Nowadays, as I speak around the country to groups of women, primarily about managing their money solo (as I will next week at the\u00a0<a href=\"https:\/\/conferences.moneyshow.com\/moneyshow-las-vegas\/special-events\/women-on-wealth\/\">Women on Wealth<\/a>\u00a0event at\u00a0<a href=\"https:\/\/conferences.moneyshow.com\/moneyshow-las-vegas\/\">The Money Show<\/a>\u00a0in Las Vegas), women regularly ask me how to find an adviser. That\u2019s particularly the case for women over 50.<\/p>\n<p>I tell them that I\u2019ve found one important thing through my research over nearly three decades for my books such as\u00a0<a href=\"https:\/\/www.amazon.com\/Money-Confidence-Really-Financial-Single\/dp\/1682614336\/ref=sm_n_ma_dka_US_pr_ran_0_0?adId=1682614336&amp;creativeASIN=1682614336&amp;linkId=ffa88365f3c34fc5be42ad50f6afed9b&amp;tag=kerrhann-20&amp;linkCode=w43&amp;ref-refURL=http%3A%2F%2Fkerryh\"><em>Money Confidence<\/em><\/a><em>: Really Smart Financial Moves for Newly Single Women<\/em>: Women have demands for an adviser that are different than men and many financial pros don\u2019t get that.<\/p>\n<p>But to learn more about what women 50+ really want from financial advisers, I asked three experts:<\/p>\n<ul>\n<li><strong>Maddy Dychtwald<\/strong>, an author and a founder of Age Wave, a think tank and consultancy, who recently wrote a\u00a0<a href=\"https:\/\/www.ml.com\/women-financial-wellness-age-wave.html\" target=\"_blank\" rel=\"noopener\">study\u00a0<\/a>with Merrill Lynch: \u201cWomen and Financial Wellness: Beyond the Bottom Line.\u201d The researchers spoke with focus groups, surveyed 3,700 women and men and interviewed dozens of experts and brainstormed with industry leaders (including me).<\/li>\n<li><strong>Eileen O\u2019 Connor<\/strong>, a financial adviser and the CEO and co-founder of\u00a0<a href=\"http:\/\/hemingtonwm.com\/\">Hemington Wealth Management<\/a>\u00a0in Falls Church, Va.<\/li>\n<li><strong>Tania Slade<\/strong>, vice president, national director of wealth planning with\u00a0<a href=\"https:\/\/www.bmo.com\/main\/wealth-management\" target=\"_blank\" rel=\"noopener\">BMO Private Bank<\/a><\/li>\n<\/ul>\n<p>Here are seven of their takeaways as well as mine, plus some of the Age Wave findings:<\/p>\n<p><strong>1. Women don\u2019t need to be serviced by financial advisers in a \u201cspecial\u201d way<\/strong>. We don\u2019t want, or value, generic advice on a financial firm\u2019s site geared to \u201cwomen.\u201d We don\u2019t want girly approaches.<\/p>\n<blockquote><p>\u201cWomen are not a homogeneous group,\u201d says Dychtwald. \u201cThey want advisers who treat them as individuals with unique needs. Not only do they have different wants and needs, they have different levels of financial knowledge, expertise and comfort. One size definitely does not fit all.\u201d<\/p><\/blockquote>\n<p>O\u2019Connor agrees. \u201cWomen want first and foremost an authentic relationship. And they are highly skeptical of financial advisers, so this is not easy,\u201d she told me. \u201cThey want a [financial] plan that is tailored to their unique situation. For women over 50, reassurance that they will not run out of money or be a burden on their families is critically important.\u201d<\/p>\n<figure class=\"wp-caption alignright\">\n<p><figure id=\"attachment_244369\" aria-describedby=\"caption-attachment-244369\" style=\"width: 300px\" class=\"wp-caption alignright\"><a href=\"https:\/\/i0.wp.com\/www.nextavenue.org\/wp-content\/uploads\/2018\/05\/tania-slade.jpeg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-244369 size-medium\" src=\"https:\/\/i0.wp.com\/www.nextavenue.org\/wp-content\/uploads\/2018\/05\/tania-slade-300x300.jpeg?resize=300%2C300&#038;ssl=1\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" srcset=\"https:\/\/www.nextavenue.org\/wp-content\/uploads\/2018\/05\/tania-slade-300x300.jpeg 300w, https:\/\/www.nextavenue.org\/wp-content\/uploads\/2018\/05\/tania-slade-140x140.jpeg 140w, https:\/\/www.nextavenue.org\/wp-content\/uploads\/2018\/05\/tania-slade.jpeg 370w\" alt=\"\" width=\"300\" height=\"300\" \/><\/a><figcaption id=\"caption-attachment-244369\" class=\"wp-caption-text\">Tania Slade<\/figcaption><\/figure><figcaption class=\"wp-caption-text\"><\/figcaption><\/figure>\n<p><strong>2. More women advisers, please.\u00a0<\/strong>I prefer working with a female adviser and a large swath of the women I\u2019ve canvassed feel the same way. But only 16 percent of financial advisers \u2014 roughly 49,000 \u2014 are female, according to a 2017\u00a0<a href=\"https:\/\/www.thinkadvisor.com\/2017\/01\/18\/only-16-of-advisors-are-women-cerulli\/\" target=\"_blank\" rel=\"noopener\">survey<\/a>\u00a0by the research and consulting firm Cerulli Associates. So finding one isn\u2019t easy.<\/p>\n<p><strong>3. Fees matter to women \u2014 a lot.\u00a0<\/strong>Women want to know how the adviser gets paid and how much she or he charges. They also want to be certain the adviser is a fiduciary, which means the pro puts\u00a0<em>your<\/em>\u00a0interests first.<\/p>\n<p>But since talking about money is still a taboo, some women find it hard to ask about fees. Remember this when you\u2019re shopping for a financial adviser: You are interviewing someone for a job, not the other way around.<\/p>\n<p><strong>4. Skip the machismo<\/strong>. The aim, for women, is to work with an adviser who will be happy to listen and answer questions without making them feel stupid. We don\u2019t want to feel pressured.<\/p>\n<blockquote><p>\u201cMany women want to build a relationship with an adviser who can educate and inform them without being condescending,\u201d Dychtwald says. \u201cIn fact, in our focus groups, women told us that they want someone they can relate to, and even preferred asking friends over advisers for financial advice.\u201d<\/p><\/blockquote>\n<p>I agree. We\u2019re looking for a ballast, not a bull charging into someone\u2019s financial life. It\u2019s not about winning. It\u2019s about enjoying life and having enough money to do so and care for those around us who need our assistance to make their lives better. That, quite frankly, feels good. It\u2019s rich.<\/p>\n<p>But for many advisers at the big financial services firms, selling product is the name of the game and how they make a living. It\u2019s the culture. That\u2019s hard to change and hasn\u2019t changed in the decades I\u2019ve been tracking these women\u2019s initiatives.<\/p>\n<p><strong>5. Find someone you can trust.<\/strong>\u00a0\u201cWomen want someone who they can talk openly to about their lives,\u201d Dychtwald says. \u201cSeventy percent of women we surveyed say women and men have different life journeys.\u201d<\/p>\n<p>And that comes with financial consequences. Many women are pursuing careers while juggling family responsibilities such as caring for their children, parents or spouses. Compared to the average man, the average woman spends 57 percent more time out of the workforce and 36 percent longer in retirement while living five years longer, according to Age Wave estimates.<\/p>\n<p>Moreover, says Slade, \u201cIt is important for women to feel a sense of connection as well as to feel comfortable asking any question.\u201d Her recommendation: \u201cFind a financial adviser who is engaging \u2014 someone who takes time to listen and gets to know what\u2019s important to you.\u201d<\/p>\n<figure class=\"wp-caption alignleft\">\n<p><figure id=\"attachment_244370\" aria-describedby=\"caption-attachment-244370\" style=\"width: 246px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/i0.wp.com\/www.nextavenue.org\/wp-content\/uploads\/2018\/05\/hwm-team-eileen-oconnor-440x367-copy.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-244370 size-full\" src=\"https:\/\/i0.wp.com\/www.nextavenue.org\/wp-content\/uploads\/2018\/05\/hwm-team-eileen-oconnor-440x367-copy.png?resize=246%2C271&#038;ssl=1\" sizes=\"auto, (max-width: 246px) 100vw, 246px\" srcset=\"https:\/\/www.nextavenue.org\/wp-content\/uploads\/2018\/05\/hwm-team-eileen-oconnor-440x367-copy.png 246w, https:\/\/www.nextavenue.org\/wp-content\/uploads\/2018\/05\/hwm-team-eileen-oconnor-440x367-copy-127x140.png 127w\" alt=\"\" width=\"246\" height=\"271\" \/><\/a><figcaption id=\"caption-attachment-244370\" class=\"wp-caption-text\">Eileen O\u2019Connor<\/figcaption><\/figure><figcaption class=\"wp-caption-text\"><\/figcaption><\/figure>\n<p><strong>6. Look for a holistic approach<\/strong>. It\u2019s critical to find an adviser who isn\u2019t only focused on the family\u2019s assets, but also understands your family, your caregiving demands, your career, your money goals (which might be different than your partner\u2019s) and your risk tolerance.<\/p>\n<p>\u201cIn my practice, we have found that women want\u00a0<em>goals-based planning<\/em>, not investment management-centric planning,\u201d says O\u2019Connor. (She says men want goals-based planning, too.) \u201cWomen see money as the means to the end, not the end in and of itself,\u201d notes O\u2019Connor.<\/p>\n<p>Adds Dychtwald: \u201cGenerally, financial performance matters, but women see money, first and foremost, for what it can do for their families and as a key to greater career flexibility.\u201d<\/p>\n<p>You might want your adviser to work with a team of specialists when necessary offering, say, a referral to an attorney who can help with estate planning questions. \u201cAn adviser should provide full financial planning services, not just investment planning and a retirement plan,\u201d Slade says. \u201cRisk management, health care costs and estate planning should be discussed, and a plan should be created.\u201d<\/p>\n<p><strong>7. Working with the same adviser with your partner is fine, but\u2026.<\/strong>\u00a0The \u201cbut\u201d means that if you and your husband share an adviser, you need to be sure that both your needs are met.<\/p>\n<p>My husband and I now use the same female adviser, and that works for us. She meets with him and me both separately and together and gets that we have a seven-year age gap, as well as different retirement goals and spending habits. She helps us communicate about these issues, so we\u2019re on the same page and rightly lets us have different investment strategies that are age-appropriate.<\/p>\n<p>If you are seeing an adviser as a couple, Slade says, make sure this pro understands that \u201cas a woman, you may approach money differently than your spouse.\u201d An adviser, Slade adds, \u201cshould always value you as a decision maker in your family finances.\u201d That\u2019s a fact.<\/p>\n<div class=\"writer-info-block\">\n<div class=\"writer-info\">\n<div class=\"writer-info-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"attachment-60x60 size-60x60\" src=\"https:\/\/i0.wp.com\/www.nextavenue.org\/wp-content\/uploads\/2016\/01\/Kerry.jpg?resize=60%2C60&#038;ssl=1\" alt=\"\" width=\"60\" height=\"60\" \/><\/div>\n<p><span class=\"writer-block-name desktop-only\" style=\"font-family: inherit; font-size: inherit;\">By\u00a0<a href=\"https:\/\/www.nextavenue.org\/writer\/kerry-hannon\">Kerry Hannon\u00a0<\/a><\/span><span class=\"writer-block-title desktop-only\" style=\"font-family: inherit; font-size: inherit;\">Entrepreneurship and Personal Finance Expert<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"algorithm-container\" data-post-id=\"244364\" data-content=\"post\" data-type=\"post\">\n<div class=\"post-article\">\n<article class=\"post-244364 post type-post status-publish format-standard has-post-thumbnail hentry category-estate-planning category-saving-and-investing tag-financial-adviser tag-financial-advisers tag-women-and-money writer-kerry-hannon sumome-article\">\n<div class=\"entry-content resizable\">\n<div class=\"main-post-content no-margin-first-paragraph\">\n<div class=\"writer-info-block\">\n<div class=\"writer-info\">\n<p>&nbsp;<\/p>\n<div class=\"writer-info-description\">Kerry Hannon has covered personal finance, retirement and careers for The New York Times, Forbes, Money, U.S. News &amp; World Report and USA Today, among other publications. She is the author of a dozen books including\u00a0<a href=\"https:\/\/www.amazon.com\/Seizing-Financial-Control-Smart-Single\/dp\/1682614336\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Money Confidence: Really Smart Financial Moves for Newly Single Women<\/em><\/a>,\u00a0\u00a0<a href=\"https:\/\/www.amazon.com\/Great-Jobs-Everyone-50-Finding\/dp\/1118203682\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Great Jobs for Everyone 50+: Finding Work That Keeps You Happy<\/em>\u00a0a<em>nd Healthy&#8230;and Pays the Bills<\/em><\/a>,\u00a0<em><a href=\"https:\/\/www.amazon.com\/Getting-Job-Want-After-Dummies\/dp\/1119022843\" target=\"_blank\" rel=\"noopener noreferrer\">Getting the Job You Want After 50<\/a>,<\/em>\u00a0<em><a href=\"http:\/\/www.amazon.com\/Love-Your-Job-Career-Happiness\/dp\/1118898060\" target=\"_blank\" rel=\"noopener noreferrer\">Love Your Job: The New Rules for Career Happiness\u00a0<\/a><\/em>and\u00a0<a href=\"https:\/\/www.amazon.com\/Whats-Next-Updated-Finding-Passion\/dp\/0425271471\" target=\"_blank\" rel=\"noopener noreferrer\"><em>What&#8217;s Next? Finding Your Passion and Your Dream Job in Your Forties, Fifties and Beyond<\/em><\/a>. Her website is\u00a0<a href=\"https:\/\/kerryhannon.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">kerryhannon.com<\/a>. Follow her on Twitter\u00a0<a href=\"http:\/\/twitter.com\/#!\/KerryHannon\" target=\"_blank\" rel=\"noopener noreferrer\">@kerryhannon<\/a>.<\/div>\n<\/div>\n<\/div>\n<h2>Next Avenue Editors Also Recommend:<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.nextavenue.org\/50-women-take-money-quiz\/\">50+ Women: Take This Money Quiz<\/a><\/li>\n<li><a href=\"https:\/\/www.nextavenue.org\/money-beginners-checklist-women-50\/\">A Money Beginner\u2019s Checklist for Women 50+<\/a><\/li>\n<li><a href=\"https:\/\/www.nextavenue.org\/money-intermediates-checklist-women-50\/\">A Money Intermediate\u2019s Checklist for Women 50+<\/a><\/li>\n<\/ul>\n<div class=\"support-section\"><\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div style=\"padding-bottom:20px; padding-top:10px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - http:\/\/www.hupso.com\/share\/ --><a class=\"hupso_toolbar\" href=\"http:\/\/www.hupso.com\/share\/\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/static.hupso.com\/share\/buttons\/share-small.png?w=640&#038;ssl=1\" style=\"border:0px; padding-top:5px; float:left;\" alt=\"Share Button\"\/><\/a><script type=\"text\/javascript\">var hupso_services_t=new Array(\"Twitter\",\"Facebook\",\"Google Plus\",\"Pinterest\",\"Linkedin\",\"StumbleUpon\",\"Digg\",\"Reddit\",\"Bebo\",\"Delicious\");var hupso_background_t=\"#EAF4FF\";var hupso_border_t=\"#66CCFF\";var hupso_toolbar_size_t=\"small\";var hupso_image_folder_url = \"\";var hupso_url_t=\"\";var hupso_title_t=\"Here&#039;s What Women Want in a Financial Adviser\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/share_toolbar.js\"><\/script><!-- Hupso Share Buttons --><\/div>","protected":false},"excerpt":{"rendered":"<p>Shortly after we got married, my husband set up an appointment with his financial adviser for us to discuss the blending of our financial lives. It was an eye-opener. His adviser barely made eye contact with me after the initial introduction and addressed all his remarks to my husband. Bristling and insulted, I pledged never [&hellip;]<\/p>\n<div style=\"padding-bottom:20px; padding-top:10px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - http:\/\/www.hupso.com\/share\/ --><a class=\"hupso_toolbar\" href=\"http:\/\/www.hupso.com\/share\/\"><img src=\"https:\/\/static.hupso.com\/share\/buttons\/share-small.png\" style=\"border:0px; padding-top:5px; float:left;\" alt=\"Share Button\"\/><\/a><script type=\"text\/javascript\">var hupso_services_t=new Array(\"Twitter\",\"Facebook\",\"Google Plus\",\"Pinterest\",\"Linkedin\",\"StumbleUpon\",\"Digg\",\"Reddit\",\"Bebo\",\"Delicious\");var hupso_background_t=\"#EAF4FF\";var hupso_border_t=\"#66CCFF\";var hupso_toolbar_size_t=\"small\";var hupso_image_folder_url = \"\";var hupso_url_t=\"\";var hupso_title_t=\"Here&#039;s What Women Want in a Financial Adviser\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/share_toolbar.js\"><\/script><!-- Hupso Share Buttons --><\/div>","protected":false},"author":2,"featured_media":7035,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[29,62,63],"tags":[508,121,75,68],"class_list":["post-7042","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finances","category-next-avenue","category-women-and-money","tag-financial-adviser","tag-investing","tag-personal-finance","tag-women"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/kerryhannon.com\/wp-content\/uploads\/2018\/08\/download-1-1-150x135.jpeg?fit=150%2C135&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p3YFQS-1PA","jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/kerryhannon.com\/index.php?rest_route=\/wp\/v2\/posts\/7042","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerryhannon.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kerryhannon.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kerryhannon.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kerryhannon.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7042"}],"version-history":[{"count":5,"href":"https:\/\/kerryhannon.com\/index.php?rest_route=\/wp\/v2\/posts\/7042\/revisions"}],"predecessor-version":[{"id":7047,"href":"https:\/\/kerryhannon.com\/index.php?rest_route=\/wp\/v2\/posts\/7042\/revisions\/7047"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kerryhannon.com\/index.php?rest_route=\/wp\/v2\/media\/7035"}],"wp:attachment":[{"href":"https:\/\/kerryhannon.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7042"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kerryhannon.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7042"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerryhannon.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}