{"id":4864,"date":"2015-09-08T06:30:25","date_gmt":"2015-09-08T10:30:25","guid":{"rendered":"https:\/\/kerryhannon.com\/?p=4864"},"modified":"2015-09-08T06:30:25","modified_gmt":"2015-09-08T10:30:25","slug":"money-dialing-up-social-media-to-manage-your-career","status":"publish","type":"post","link":"https:\/\/kerryhannon.com\/?p=4864","title":{"rendered":"MONEY: Dialing Up Social Media To Manage Your Career"},"content":{"rendered":"

\"images\"<\/a>It\u2019s no longer enough simply to have a Twitter profile and post occasionally. To really be a star professionally, experts say, you need to plug into a social media community.<\/p>\n

A strong digital presence can raise your visibility, helping you catch the eye of higher-ups at your firm, job candidates, recruiters, and even prospective business partners. \u201cBeing visible in social media provides \u2018social proof\u2019 that you are up to date,\u201d says Susan P. Joyce<\/a>, an online-job-search expert. It allows you to demonstrate \u201cwhat you know and, to some degree, who you know,\u201d she adds.<\/p>\n

If you\u2019re still treading lightly, take these steps to upgrade your social strategy and advance your career.<\/p>\n

1) BRAG (A LITTLE)<\/strong><\/p>\n

You probably have a LinkedIn profile, but unless you\u2019re job hunting, you also probably ignore it. \u201cAs your career progresses and changes, so should your profile,\u201d says Catherine Fisher, LinkedIn\u2019s in-house career expert. If you\u2019ve been promoted or won an award, add it to your profile.<\/p>\n

Also add a background image. Be strategic: If you\u2019re over 50, for instance, choose a photo that shows how energetic you are; if you want a reputation as an expert, use images of you speaking at events. You can use a web tool like PicMonkey to upload several images and create a collage.<\/p>\n

(Read Full Article at Time.com<\/a>)<\/strong><\/p>\n

2) PICK YOUR PLATFORMS<\/strong><\/p>\n

Ask peers which networks they use professionally. \u201cSome will be better than others based on your job,\u201d says Dan Schawbel<\/a>, author of Promote Yourself: The New Rules for Career Success<\/a>.<\/p>\n

Go beyond LinkedIn, Twitter, even Facebook: Photographers tend to showcase their work on Instagram, he says, while Pinterest is better for fashion and retail pros \u201cbecause the focus is on clothing and other consumer goods.\u201d And some social networks are even more specific. Stack Overflow, for example, lets programmers ask questions and share information; Doximity connects physicians with other health care professionals.
\nSchawbel also cautions that if you\u2019re going to use a personal profile (say, on Facebook or Instagram) professionally, be careful to portray yourself as you\u2019d want colleagues to see you.<\/p>\n

3) BUILD RELATIONSHIPS<\/strong><\/p>\n

Identify the individuals and companies you want to connect with; these might range from close colleagues to industry leaders.<\/p>\n

Again, ask co-workers for a few suggestions, then watch to see who those people interact with. Donna Svei<\/a>, an executive search consultant, says she found Facebook groups for recruiters just \u201cby seeing where my colleagues had joined on Facebook.\u201d<\/p>\n

Engage politely, Schawbel says: \u201cThe best way to [approach] people that you don\u2019t know on social networks is to follow them, retweet them, and respond to their comments.\u201d And don\u2019t be selfish: \u201cAlways connect based on their interests first and your motives second.\u201d<\/p>\n

4) MAKE THE TIME<\/strong><\/p>\n

Carve out time at least twice a day to engage on all the platforms you\u2019ve committed to\u2014perhaps an hour in total. (Set a timer if you think you\u2019ll get sucked in.) Read updates and comment where you have something of substance to add, and try to post, share, or retweet a handful of items each day. Just make sure that the content you\u2019re sharing (or even clicking as \u201cFavorite\u201d) supports the image you want to convey; never retweet without reading first.<\/p>\n

5) BE CONSISTENT<\/strong><\/p>\n

As you build your online reputation, make sure people can find you when they search. Use an identical form of your name in all professional communications, says Joyce: social media accounts, business cards, blog posts, and r\u00e9sum\u00e9s.<\/p>\n

You can\u2019t be called John in one place and Jack in another, she says. The same goes for middle initials, maiden names, hyphenated surnames, and suffixes. If you want to be known as John W. Smith- Jones Jr., use it in all contexts.<\/p>\n

6) FOLLOW THE RULES<\/strong><\/p>\n

One final note: Check with HR to see if either your company or your industry has rules about what you can post. Never reveal confidential company information, like products in the works or financial performance. Identify yourself as an employee when commenting about your company. Make clear that your views are personal.<\/p>\n

And, of course, always do a gut check before you post anything.<\/p>\n

Kerry Hannon<\/a><\/p>\n

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